Web Design

Custom website design and development for small businesses.

Simple or complex, hand-coded or WordPress, built around your business.

We design, develop, and deploy websites for small businesses: new sites, redesigns, and custom tools like quote builders and visualizers. Hand-coded HTML, CSS and JavaScript, WordPress, or Shopify for online stores, chosen for how your business runs. One senior designer and developer since 1999, from the first draft to launch and every update after.

  • Starter sites from 20 hours
  • Hand-coded, WordPress or Shopify
  • One senior designer since 1999
  • See pricing options
Get a free consultation See our work

Our work

What have we built for small businesses?

Real sites for real businesses, built and cared for by us. Each one was designed for how that business wins customers, then built, launched and looked after. Scroll to watch the pages move.

What we build

What kind of websites do we build?

Whatever your business needs, from a one-page site to a custom web app. Most projects are one of these four, and many are a mix.

New websites

From a one-page site to a full company site

Designed around how your customers choose you, then built, launched and tracked.

  • Small business sites
  • Landing pages
  • Multi-location sites
See our work

Redesigns

Keep what works, fix what doesn't

A fresh design and structure without losing the search rankings you already earned.

  • Full redesigns
  • Refreshes
  • Moves to a new platform
How redesigns work

Web apps and custom tools

When a plugin won't do it right

Quote builders, visualizers, booking flows and custom plugins, built for your business.

  • Quote builders
  • Visualizers
  • Custom plugins
See custom tools

Online stores

Shopify, with a cart that fits how you sell

Custom store design, cart panels, pricing and discounts on Shopify.

  • Shopify stores
  • Custom carts
  • Product imagery
Shopify Stores

The right build

Hand-coded or WordPress: which is right for you?

The one that fits how your business runs. I hand-coded HTML, CSS and JavaScript for decades, and today I also build in WordPress with Elementor, the most popular choice, and in Shopify, so your site is built on the platform that suits how you work.

Hand-coded

HTML, CSS and JavaScript

Best whenYour site changes now and then, and speed and a one-of-a-kind design matter most.

  • The fastest pages, with nothing extra to load
  • Any design, with no theme limits
  • Very little upkeep and little to break
Updates
We make your updates, using your hours.
Hosting
From $50 a year

WordPress

With Elementor Pro

Best whenYou update text, photos, prices or posts often, or you want a blog.

  • Edit pages yourself, with no code
  • Blogs, galleries, team pages and forms
  • Room to grow with custom plugins we write
Updates
You edit content yourself, or send it to us.
Hosting
From $150 a year, plus Elementor Pro at $50 a year

Shopify

For online stores

Best whenYou sell products online and want checkout, payments and inventory handled for you.

  • Shopify runs checkout, payments and security
  • A custom design, cart, pricing and discounts
  • Products and orders you manage yourself
Updates
You manage products; we design and build.
Hosting
Hosted by Shopify on your Shopify plan

Not sure? That's what the free consultation is for. Tell us about your site.

Built, not bought

What does custom development look like?

When a plugin won't do it right, we build it. These are pieces we designed and coded for real clients, each one doing a job no off-the-shelf add-on could.

Visible Auto Lab

Wrap visualizer

Built so customers can try 261 real wrap films on popular vehicles before they book.Coming to their new website

Try it hereRead the story

Visible Auto Lab

Custom quote builder

Visitors pick the work they want, step by step, and send a qualified lead.

KandyMan

Custom cart panel

A fully custom-designed shop and cart panel with mix-and-match pricing and discounts.

Salon Bravissimo

Instagram feed plugin

Our own feed plugin replaced a heavy add-on and loads over 25 times lighter.

Hair By Behnaz

Custom blog system

A blog built for her, which she uses to share her latest work.

Salon Bravissimo

Branded form emails

Every form sends a designed, on-brand email to the salon and to the customer.

Salon Bravissimo's Instagram feed, before and after

Before
13.8 MB
After
520 KB

Every site includes

What comes with every website?

The things that make a site work, built in from the start. Not add-ons, and not extra line items.

  • Designed for phones first

    Most of your visitors are on a phone, so every page is designed for it from the start.

  • Fast pages

    Images in WebP and sized for the page, videos compressed, and each page loads only what it needs.

  • Built to accessibility standards

    Contrast, keyboard use, labels and reduced motion, built in, not added by a plugin.

  • Search basics built in

    Titles, descriptions, headings, search data and sitemaps on every page, ready for Google and AI tools.

  • Lead tracking

    Calls, texts, emails and form sends counted in Google Analytics, so you can see what works.

  • Branded forms and emails

    Forms that ask the right questions, and emails that look like your brand.

  • Security and spam protection

    Safer settings, form spam protection and free SSL when we host your site.

  • A live hours report

    Every task and hour on your private report, updated as the work is done.

The process

How does a website project work?

Six steps, and you talk to the same person at every one. A free conversation, a clear estimate, the homepage first, then the rest of the site, launch day and care after.

  1. 01

    Free consultation

    We talk through your business, your customers and what the site has to do.

  2. 02

    Estimate in hours

    A clear estimate, shown three ways, before any work starts.

  3. 03

    Design

    We design the homepage first. Once you love the look, the other pages follow it.

  4. 04

    Build

    Every page built, tested on phones, tablets and desktops, and checked by us.

  5. 05

    Launch

    Redirects, Search Console, analytics and forms set up and tested on launch day.

  6. 06

    Care

    Hosting, updates and new pages when you need them, with your hours on your live report.

Redesigns

Will a redesign cost me my Google rankings?

Not when it's done right: every old page gets mapped to its new one before launch. A redesign should keep the search traffic you've already earned, so we plan the move before we design a single page.

  • A list of every page, image and link on your current site
  • The pages that already rank keep their place, or move with a permanent redirect
  • Titles, descriptions and search data carried over and improved
  • A new sitemap sent to Google on launch day
  • Search Console watched in the weeks after launch, and anything missed fixed
Redirect map · example0 of 5 mapped
  1. /about-us.html/about/301
  2. /services.php/services/301
  3. /hair-color.html/services/hair-color/301
  4. /contact-us.html/contact/301
  5. /gallery2.html/work/301
Every old address goes to its new page with a permanent (301) redirect, so links and rankings carry over.

Pricing

How much does a website cost?

It's estimated in hours, after a free consultation. Starter sites begin at about 20 hours: $800 with a 20‑hour block, or $1,500 pay as you go. Bigger sites and custom features take more. Prepaid hours never expire, and every task shows on your live report as it's done.

Pay as you go

$75/ hour

Billed for the hours used, 2‑hour minimum.

10‑hour block

$550$55 / hour

Updates and small additions.

Recommended

20‑hour block

$800$40 / hour

A starter site, or the first stage of a bigger one.

Yearly running costs

  • Hosting for an HTML/CSS sitefrom $50 / year
  • Hosting for a WordPress sitefrom $150 / year
  • Elementor Pro license, on WordPress sites we build$50 / year
  • Shopify storesyour Shopify plan
Get a free estimate See how pricing works

Questions

Straight answers.

The questions small business owners ask us most about building a website.

Updated

How much does a website cost?

It depends on what the site needs to do. After a free consultation we estimate the work in hours, so you know the cost before anything starts. Starter sites begin at about 20 hours: $800 with a prepaid 20‑hour block, or $1,500 at the pay-as-you-go rate of $75 an hour. Bigger sites and custom features take more hours, and every hour shows on your live report.

How long does it take to build a website?

Many websites are built in 1 to 2 weeks, depending on the size of the site and how quickly answers, content and changes come back. We have finished sites in as little as 2 days. Your estimate shows the hours before any work starts, and your live report shows progress as it happens.

Hand-coded or WordPress: which is right for me?

If your site changes now and then and you want the fastest, most distinctive site, hand-coded HTML, CSS and JavaScript is often the better fit. If you update text, photos, prices or posts often, or want a blog, WordPress lets you do that yourself. If you sell products online, Shopify is usually the answer. We build all three and recommend the one that fits how your business runs.

Can I update the website myself?

Yes, if you want to. On WordPress you can edit text, photos, prices and posts yourself. On a hand-coded site, most clients send changes to us and use their hours, which keeps the site fast and the code clean. Either way, you talk to the person who built it.

Can you redesign my site without losing my Google rankings?

Yes. Before launch we list every page on your current site, keep the addresses that rank, and send every other old address to its new page with a permanent redirect. Titles, descriptions and search data carry over, the new sitemap goes to Google on launch day, and we watch Search Console in the weeks after.

Can you build custom features?

Yes. We have built a wrap visualizer with 261 real films, a quote builder that turns visitors into qualified leads, a custom Shopify cart with mix-and-match pricing, and our own Instagram feed plugin. If a plugin won’t do what your business needs, we can build it.

Do you write the content?

If you would like us to. Your logo, photos, text and price lists are yours to provide, and we build around them word for word. If you want help, writing the content, finding photos or designing a logo can be part of the project, estimated in hours like everything else.

Who owns my website?

You do. Once the project is paid in full, your website and your domain are yours, and you can take them to any host you like. See the Terms of Service.

Do you host the websites you build?

We can, with cPanel, webmail and free SSL, and real support from a real person. WordPress sites need at least our Standard plan, $150 a year. Shopify stores are hosted by Shopify. See web hosting.

Will my new website show up on Google?

Every site we build has the search basics built in: titles, descriptions, headings, search data and sitemaps, and it goes to Google Search Console on launch day. No one can promise rankings, but a well-built site gives you the best start. For a full evaluation and fixes, see SEO & AI search.

Do you work with businesses outside Sacramento?

Yes. We’re a remote studio working with small businesses across the United States and around the world. Your free consultation, the work itself and your live report all happen online, so distance never slows anything down.

Get started

Let's build your website.

Two minutes to tell us what you need. One free conversation. A clear estimate in hours, then the work starts.

  1. 1Tell us about your projectA few quick questions, about two minutes
  2. 2Free consultationWe talk through your business and the site it needs
  3. 3Your estimate, in hoursClear and upfront, then the work starts
Get a free consultation