How much does a logo cost?
It depends on what the logo needs. After a free consultation we estimate the work in hours, so you know the cost before anything starts. Most logos take 8 to 10 hours of design work: $600 to $750 at the pay-as-you-go rate of $75 an hour, or one 10‑hour block at $550. Any hours you don’t use stay on your account for your website or a logo animation.
How long does a logo take?
Most logos are finished within a week, depending on how quickly your feedback and revision requests come back. Your live report shows progress as it happens, so you always know where the project stands.
Should I refresh my logo or start over?
If customers already know your logo and it still says the right thing about you, a refresh keeps that recognition and fixes what holds it back: dated lettering, fine detail that blurs when small, or missing files. If you are renaming, changing direction, or the logo no longer fits, a new logo is the better start. We will tell you honestly which one you need.
Do I own my logo?
Yes. When the project is paid, the logo and every file are yours to use however you like, on anything, with no yearly fees.
What files will I get?
Light and dark versions of your logo, in PDF, PNG, JPEG, SVG and WebP formats: PDF for print, SVG that scales to any size without losing sharpness, and PNG, JPEG and WebP for screens, documents and the web, plus brand guidelines that show your colors, fonts and how to use each version.
How many designs will I see?
Usually 3 to 5 logo ideas, based on the direction you give us in the consultation. You pick the one you like best and we refine it until it is right. Because the work is billed by the hour, you never run out of a fixed number of revision rounds, and every change shows on your live report.
Can you rebuild my old logo?
Yes. We rebuild old logos as clean, sharp files, even from a low-quality image, and update and refresh them along the way if they need it. It is part of our logo design service, billed by the hour like everything else.
Can you animate my logo?
Yes. A 3 to 8 second logo animation for videos, social posts and your website starts at about 6 hours. See video and motion.
Can you design my website too?
Yes. Most of our logo clients also have us design their website, so the brand is the same everywhere it shows up. See web design.
Do you work with businesses outside Sacramento?
Yes. We’re a remote studio working with small businesses across the United States and around the world. Your free consultation, the design reviews and your live report all happen online, so distance never slows anything down.